Overcome Design Pitfalls

Sure, you want your website to be engaging, but do you know when to draw the line when it comes to adding flair to your design? All too often, websites incorporate animation, abundant images, and music to “entertain” visitors, but the truth is that they’re actually distracting if not flat-out annoying. I mean, how many ...

Love the song hate the browser!

The Crucial Element of Web Design

Web design involves more than making a site look good; it involves making a site engaging. Therefore, finding the perfect balance between style and function is crucial when establishing your online presence. Ultimately, you have a specific goal in mind when visitors find your little slice of the web, so it’s in your best interest ...

Web Copy: The Unspoken Element of an Effective Website

Congrats! You elevated your business with a website! It has a beautiful color palette, necessary visuals, and an easily navigable layout. You paid, perhaps, a bit more than you’d hoped to, but you realized it was worth it. The site looks great and all the content is there for your customers to see. But wait… do ...

5 critical aspects of a website, in order of importance, are:

Content — the substance of the website. The largest and most important aspect. It’s why the website exists and what visitors come to see. Functionality — dictated by the content, the purpose of the website and the audience… what interactivity is required/ desired to fulfill the website’s aim. Usability — user-friendly with a simple and ...