You Shouldn’t Necessarily Skip XML Sitemapping

Web experts have long debated whether or not having a sitemap for your website is actually beneficial. They’re easy and free to create. And while they may not dramatically boost your Google search ranking, they don’t hurt it, either. Plus, they don’t consume any natural resources, so they’re awesome for the environment. “What is a ...

Why WordPress for Your Small Business Website?

Power Up With Plugins

If you’re using WordPress to host your company’s blog, there are numerous great plugins you should be taking advantage of (if you aren’t already doing so). Even if you’re not currently using WordPress, here are some good reasons why you should consider implementing their blogs into your online marketing strategy. Jetpack is a free plugin ...

What Your Website Needs to Succeed

No matter what type of organization you run, having a website for it is essential in this virtual age. Today’s consumer is “plugged in,” retrieving all kinds of information online and depending less and less on human interaction when it comes to making purchases or interacting with a brand. As a virtual storefront, a website ...

How Are YOU Using Social Media?

Whether or not you fully understand their functionality or effectiveness, you know the heavy-hitters of social media: Facebook, Twitter, Google+, LinkedIn. How do organizations use these platforms to elevate brand awareness? Through an integrated online presence, of course! But what does that even mean? The answer is much simpler than that high and mighty sentence ...

Web Copy: The Unspoken Element of an Effective Website

Congrats! You elevated your business with a website! It has a beautiful color palette, necessary visuals, and an easily navigable layout. You paid, perhaps, a bit more than you’d hoped to, but you realized it was worth it. The site looks great and all the content is there for your customers to see. But wait… do ...

Is Your Website Formatted for Profitability?

The days of sitting in front of a desktop are all but obsolete. Today’s web user is constantly on the go, and with updated technology in hand, even the once-convenient laptop has gone by the wayside. Ready access to advanced smart phones and tablets has consumers engaging newer formats to find information and make purchases ...

5 critical aspects of a website, in order of importance, are:

Content — the substance of the website. The largest and most important aspect. It’s why the website exists and what visitors come to see. Functionality — dictated by the content, the purpose of the website and the audience… what interactivity is required/ desired to fulfill the website’s aim. Usability — user-friendly with a simple and ...

Welcome to Ty Web Media Blog

We all make mistakes when we start as a #smallbusiness, but that doesn’t mean it can’t be solved. top-7-web-design-mistakes-small-businesses-make