What Your Website Needs to Succeed

No matter what type of organization you run, having a website for it is essential in this virtual age. Today’s consumer is “plugged in,” retrieving all kinds of information online and depending less and less on human interaction when it comes to making purchases or interacting with a brand. As a virtual storefront, a website ...

Web Copy: The Unspoken Element of an Effective Website

Congrats! You elevated your business with a website! It has a beautiful color palette, necessary visuals, and an easily navigable layout. You paid, perhaps, a bit more than you’d hoped to, but you realized it was worth it. The site looks great and all the content is there for your customers to see. But wait… do ...